How Men Really View Women in Bikinis

Jul 30, 2014

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It’s known that some men objectify women, and women in sexy swimwear are no exception.  A recent scientific study proves just that.

The study examines men’s brains and the areas activated when men view images of women in bikinis. The results showed that the area associated with using tools and performing actions.

Susan Fiske, a psychology professor of Princeton University, presented the results at the American Association for the Advancement of Science.

“This is just the first study which was focused on the idea that men of a certain age view sex as a highly desirable goal, and if you present them with a provocative woman, then that will tend to prime goal-related responses,” she said to CNN.

While this doesn’t conflict with common knowledge, men do not actively control the way in which they objectify women pictured in sexual images. It is actually inherent in human evolution, as experts suggest. Males have a desire to search for fertile women with the intent of continuing their line.

“They’re not fully conscious responses, and so people don’t know the extent to which they’re being influenced,” Fiske stated. “It’s important to recognize the effects.”

Twenty-one heterosexual males participated in the study. As students for Princeton, they answered several questions designed to determine if they view women with  either “benevolent” sexism, such as believing a woman belongs in the home, or hostile sexism, such as believing women try to dominate men.

To help prevent access to these types of images, families should look to Net Nanny. The software can assist parents in monitoring the information, comments, and chats that children share on Facebook, Twitter, Instagram, Pinterest, Tumblr, and Google+.

To read more details about the study, visit