Amazon Fire TV Adds Parental Controls; Apple TV and Netflix Are Lacking

Apr 14, 2014

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On average, kids watch 35 hours of TV a week  even though the American Academy of pediatrics highly recommends that children and teens should spend only one or two hours a day in front of a screen.

Apple TV, Roku, Netflix, and other systems that provide access to streaming media don’t necessarily help with this progressive problem. Now, there is a new competitor: Amazon’s Fire TV which includes Netflix, YouTube, Hulu Plus, and more. However, instead of focusing only on quantity, Amazon is providing quality parental controls to protect children.

Both Apple TV and Netflix offer parental controls on some kind of level, but Amazon has taken it to a different level. While Netflix allows parents to create separate profiles and designate users as little kids, older kids, teens, or adults, it seems minimal compared to “Free Time” offered on Fire TV.

Amazon’s safety feature (Free Time) has been available on Kindle Fire devices and has been integrated into Fire TV.  Using Free Time, parents can create different profiles, block specific apps (and any access to them), any purchases, social features, and set time limits for the types of content and what time of day.

In addition, Amazon adopted Netflix’s “Just for Kids” idea: a section which displays popular kids’ shows, making it easy for children to access.  This feature streams Sesame Street, PBS, Disney, and Nickelodeon-all for free- as well as 2,000 educational videos.

Children’s brains are still developing, allowing them to be easily influenced. Help children by monitoring content and how much they are consuming. For more information on filtering and protecting your children visit: