Mar 19, 2018

Smiling little girl standing outside using smartphone

YouTube is where the kids are. And YouTube stars are the “It” celebrities your kids care about.

With the top 10 YouTube stars grossing over $70 million in 2016, there is a lot of influence within this medium. According to statistics, a whopping 91% of teens, aged 13-17, watch videos on YouTube.

For parents, though, the difficulty lies in trusting the content to be kid-friendly, which is not always the case. Keep reading for our list of parent-approved, kid-friendly YouTube personalities.

Looking for Twitter suggestions? Read our blog here with kid-friendly celebs to follow: Celebs to Follow on Twitter


Teal cookieswirl c youtube banner with smiling chocolate chip cookie

1. CookieSwirlC

CookieSwirlC is perfect for younger kids who need something colorful and playful to keep their attention. Full of DIY projects, toy hauls and fun food creations, CookieSwirlC is appropriate for all ages, but will capture the hearts of little ones the most.

Who It’s For: ages 5-8
Why We Love It: It’s full of candy, both literally and figuratively.

2. Naiah and Elli Toys Show

This channel is a self-proclaimed toy parody, but really it’s just fun to watch. Naiah and Elli are sisters aged 3 and 5 who review toys, play jokes and have fun with mom.

Who It’s For: ages 5-8
Why We Love It: Adorable kids? Check. Fun skits? Check.

3. Emily Tube

Following the adventures of Emily, a British child with an active imagination, is just as much fun as it sounds. Parents, this one is even fun to watch with your kids.

Who It’s For: ages 5-8
Why We Love It: Imaginative sketches & fun editing make this easy to watch.

Colorful family fun pack youtube header with large cartoon family

4. Family Fun Pack

This family of 5 shares kid-friendly videos – with a new video every day of the week. They are easy to watch and great for long car rides or if you need to keep the little ones entertained for a few minutes. Also, they have some great playtime ideas & toy reviews that are helpful for parents and babysitters alike.

Who It’s For: ages 5-8
Why We Love It: Packed full of information & entertainment.

5. Ryan’s Toy Review

Ryan’s Toy Review is one of the most-watched channels on YouTube with over 6.5 million subscribers. His reviews are unique because they’re for kids - by a kid. His channel has been so successful that a 2nd channel featuring the entire family was launched.

Who It’s For: ages 5-8
Why We Love It: Informative and relatable for kids.

6. Evan Tube HD

Full of challenges between Evan and his sister, Jillian, with a dash of science, fun and action thrown in. Challenges are fun to watch and even more fun to try at home (like the Pop Tart Taste Test or Chubby Bunny Challenge.)

Who It’s For: ages 5-8
Why We Love It: Challenges are fun, simple and easy to re-create at home.

Five Evan Tube HD reaction video thumbnails from youtube

7. Kids React

Think of this as an updated version of “Kids Say The Darndest Things” with a modern twist and outtakes. Kids react to a range of things like viral videos and common idioms.

Who It’s For: ages 9-12
Why We Love It: Kids reactions are priceless… enough said.

8. Seven Super Girls

An all-girl collaboration project with various tweens vlogging (a.k.a. video blogging) each day of the week. A variety of sketches and vignettes are uploaded that range from silly to funny to off-the-wall. Plus, we love seeing content made by girls for girls. This channel is part of “Seven Awesome Kids” network of channels.

Who It’s For: ages 9-12
Why We Love It: All content is moderated by parents.

9. Bratayley

Family fun adventures are shared on this channel, with activities ranging from a Daddy-Daughter date to Easter egg hunts to whipped cream fights.

Who It’s For: ages 9-12
Why We Love It: Fun for the entire family.

Kid president video thumbnail from youtube

10. Kid President

Part of the Soul Pancake channel, which aims to spread uplifting messages to the YouTube world. Kid President is a role model for kids, tweens and teens alike. His messages are positive and focus on empowering kids to make good decisions, be leaders instead of followers and also goofs on adults.

Who It’s For: ages 9-12+
Why We Love It: Light-hearted with strong social messages.

11. Brooklyn & Bailey

Twin sisters with a wholesome vibe who share hairstyle how-to videos and sister challenges. They tackle teen issues and have a good time doing it.

Who It’s For: ages 13-17
Why We Love It: Relatable, but still family-friendly.

12. MayBaby

MayBaby covers the gamut of what it’s like to be a teenage girl these days. She is light-hearted and fun to watch and speaks to all the things teens care about (i.e. clothes, hacks, DIY projects, beauty.)

Who It’s For: ages 13-17
Why We Love It: Relevant, clean content for teens.

Niki and gabi colorful and tropical youtube banner

13. Niki & Gabi

When pop stars become too seamy for your children to follow, point them to cool girls Niki and Gabi. They focus on beauty tricks, tips and hacks but also sing and do fun challenges.

Who It’s For: ages 13-17
Why We Love It: Cool girl-approved.

14. MattyBVlogs

MattyB shot to popularity by rapping on YouTube with his premier channel, MattyBRaps. Now, MattyB is moving towards lifestyle vlogging with his second channel, MattyBVlogs. It’s an all-ecompassing look at teen life, struggles and goofy skits.

Who It’s For: ages 13-17
Why We Love It: Teenage boys can be scary to parents, but MattyB is endearing.

15. Merrell Twins

Twin sisters who share tips, challenges, songs, car rides and their lives with other teens. They are already incredibly popular, squeaky clean and super fun to watch.

Who It’s For: ages 13-17
Why We Love It: Great bonding opportunity for moms & teens to watch together.

16. Stampylonghead

For the gamer-extraordinaire, Stampy uploads at least one Minecraft video each day and usually a couple others for various games. His British accent and fun-loving attitude are enough to stop and watch.

Who It’s For: ages 13-17
Why We Love It: Light-hearted and upbeat guide to games.

I has cup quake pink youtube banner with rainbow and clouds

17. iHasCupquake

Showing that gaming is not just for the boys, iHasCupquake teaches illustration, baking and diys with her fans.

Who It’s For: the artsy creative/gamer girl
Why We Love It: Teaches graphic design skills.

18. DanTDM

If your child is into Minecraft, they have to know DanTDM. His childlike reactions to the game are highly entertaining, whether you enjoy Minecraft or not. Don’t be taken aback by his appearance, he keeps the dialogue clean.

Who It’s For: gamers of all ages
Why We Love It: Highly entertaining.

19. Food Truck Fanatics

Featuring the ultra-popular Merrell Twins, Food Truck Fanatics is a trendy version of adult food shows, with a little pizazz for the teen foodie.

Who It’s For: ages 13-17
Why We Love It: Like Food Network for teens.

20. Nerdy Nummies

One of the most popular personalities on YouTube and it’s easy to see why. Who doesn’t love baking mixed with a dash of nerdiness? For kids wanting to re-create recipes at home, make sure they’re properly supervised, since some recipes can be complicated.

Who It’s For: foodies of all ages
Why We Love It: Creative recipes for the entire family.


While this list of kid-friendly channels is helpful, it doesn’t mean that explicit content isn’t just around the corner. Many times, negative or profane language can live within the comments underneath the videos. One helpful tool to use is this profanity masking feature:

Net nanny masking youtube comment with foul languageMasking

Jennifer Leonard

Jennifer Leonard, Social Media Manager for Content Watch, is passionate about connecting with people – in person and via social media. She spends her days writing, tweeting, pinning and using as many hashtags she possibly can. #Goals #SocialLife #Hustle