Net Nanny White Paper
Protecting Your Family On The Internet
Some of the marvelous things about living in this day and age are the electronic tools that have been invented. Computers, cell phones, pagers, cable and satellite TV, PDAs, DVD, Internet, etc. They have sped up communication, made work tasks more efficient and less costly, organized our lives, and made a world of information available at our fingertips.
As with all new lifestyle technologies that come along, in the beginning there is also some chaos until their impact can be assessed and rules put in place to bring order and respect to their implementation and use in society. When the automobile first came into being there was much confusion regarding who had the right of way, the horse or the car. There were no paved roads, speed limits, stop signs, or any other traffic rules. Many lives were lost and much property was destroyed as a result. Over time, government and society developed written and unwritten rules as to the proper use of the car.
These rules brought order and civility to the use of the new technology. Sometimes these advances have been termed disruptive technologies (Clayton Christensen, Harvard Business School). As with all that is good, with a great new technology it seems that there is always a dark side that comes along with it. With life saving drugs have also come drug addictions and abuse. With the worldwide growth of the Internet has come a delivery system by which to deliver messages, pictures, and offers which in many cases are not desired nor invited by the receiver. This delivery system has provided an opportunity for those who want to make money at the expense of health and welfare of individuals, families and organizations. It has become a terrorist tool in its most basic and effective form.
ContentWatch delivers peace of mind to homes and families by providing industry leading Internet Protection Tools and services that provide users with a safe Internet experience.
Our number 1 ranked product and "Top 10 Reviewers' Choice Gold Award Winner" ContentProtect from ContentWatch is an outstanding Internet filter. ContentProtect is an excellent product, coming out on top as the overall best family Internet filtering software in the marketplace. ContentProtect is a powerful filtering tool that allows you to determine what Internet content enters your home.
ContentProtect Home Suite
ContentProtect Home Suite is a comprehensive suite of Internet Protection tools designed to ensure a safer Internet environment for businesses and families alike. While other companies may offer individual Web filtering or email spam blocking products, ContentProtect Home Suite delivers a complete set of integrated tools, pre-tested to work alongside a wide range of computer systems, operating systems and browsers.
ContentProtect Home Suite consists of three valuable Internet Protection tools: ContentProtect (Web filtering), EmailProtect (email filtering and spam blocking) and PopupProtect (window pop-up blocking software). By pre-selecting which of the Suite's 28 categories (pornography, gambling, hate groups, graphic violence, etc.) one wants blocked, a user can control access to potentially objectionable Web sites as well as filter and block inbound email. In addition, obnoxious pop-up windows and ads can be blocked. Filtering levels can be further fine-tuned by adjusting the program's filter sensitivity settings, broadening category selections, and/or utilizing an exclusive override function, accessible only by password.
Unique to ContentProtect Home Suite is remote access management, which allows parents to view reports of their child's online activities and remotely disable access to specific categories and services or to disable Internet access altogether. What's more, ContentProtect Home Suite can send email alerts to parents when attempts have been made to enter unauthorized sites.
ContentProtect Home Suite Key Advantages - Ease of use - A full suite of integrated Internet Protection tools, providing the greatest value over standalone products - Complete protection anytime your computer is connected to the Internet, regardless of your ISP - A powerful array of administration and reporting tools that can be accessed from any Web browser, so you can view your family's Internet activity and make changes to family profiles from work or while traveling - The most robust filtering technology; utilizing a combination of white and black lists and dynamic, real-time filtering to ensure a safer experience than that achieved by products using solely a black or white list - ContentProtect Home Suite software is both fast and reliable because it takes advantage of your computer's innate capabilities; that is, its ability to function doesn't rely on a single point of failure—the key complaint of many server-based products. - FREE technical support - Bottom line . . . ContentProtect Home Suite works! It does what we say it will do & provides peace of mind that your Internet experience won't be compromised. ContentProtect Home Suite . . . when you want to be sure.
Stand-alone Solutions For those customers who don't need a full suite of Internet protection tools, ContentWatch offers each of the Suite's components as stand-alone software applications. As well, the company offers several other stand-alone products that enable users to detect and delete uninvited content from their computers. The following is a list of these ContentWatch stand-alone products.
ContentProtect ContentProtect is a powerful filtering tool that allows users to determine what Internet content enters into the home or workplace. It comes with maximum protection and pre-set monitoring functions, which can easily be customized to meet unique family or employee needs. Administrators in the home or business decide what type of content is appropriate for each family member or employee, and ContentProtect blocks sites that conflict with their standards.
EmailProtect Email users frequently complain about the alarming number of email scams, unsolicited offers, and even pornographic email they receive. EmailProtect filters and blocks uninvited emails and spam from entering the inboxes of family members. EmailProtect blocks unwanted email based on customizable personal settings. Emails can be filtered and blocked based on pre-set categories (pornography, adult, gambling, etc.), keywords, email addresses and more.
PopupProtect PopupProtect gives users control over Internet pop-up ads. Users can choose which pop-ups (if any) are permitted, blocking them or allowing them according to individual preferences. PopupProtect lets users choose whether to receive ads from particular companies or Web sites or to block all ads completely.
ContentCleanup Many objectionable files picked up from innocent surfing can be stored without the user's knowledge. The more sophisticated of these can be triggered to open unexpectedly during normal computer use. Preventing this sort of surprise activation requires erasing such files entirely from your computer. ContentCleanup is uniquely qualified to do this but then it goes one step further. After scanning for questionable files, ContentCleanup pinpoints an offending file's location and wipes it from the system. Users have complete control over this process, as they dictate which files should and should not be erased. User-friendly helps are provided along the way to assist users in their determinations.
ContentProtect is a Web filtering and monitoring solution that gives users/parents control over the types of Internet content available on a PC. ContentProtect is designed to be used in any location where controlling or limiting available Internet access is desirable, such as in a private home, a business, or institutions such as schools and libraries.
ContentProtect does not attempt to dictate what types of content are permissible; rather, it relies on an administrator to make those decisions. In a home setting, for example, the administrator would be a parent. The administrator has the ability to create multiple user accounts useful for a family that wants to create differing levels of Internet access or simply create a default profile that would apply to all users of that PC.
ContentProtect - An Intelligent Web Filter
ContentProtect does not use the "blacklist" approach used by some other filtering programs. Instead, ContentProtect uses intelligent content analysis to determine the content of a Web page as the page is being transmitted to your computer. This approach uses categories of Web sites and, based on the content of a specific Web page, classifies the content on a page as belonging to a particular category, or type of content. Then, based on the rules determined by the administrator, ContentProtect will either allow the Web page to be viewed, warn the user of possible inappropriate content, or block the Web site and prevent viewing by the user.
For each user, or for a single default profile, the administrator chooses the appropriate program response for each content category. ContentProtect can Block, Warn, or Allow based on a site's content:
- Block - Access to the Web site is blocked for the user. If necessary, the administrator can override a blocked Web site by entering the administrator password. The administrator can also choose to recategorize the URL, by assigning it to a different category classification so that future access attempts may be allowed, warned or blocked depending on the new category's setting.
- Warn - The user is warned that they are about to view content of a particular type. This gives the user the ability to go back to a prior Web page without viewing unintended content.
- Allow - Access to the site is allowed with no restrictions or warnings.
Content Categorization and Classification
ContentProtect does not attempt to determine which Web sites are "good" or "bad" - rather, it determines the content of a site and classifies the site as belonging to a particular category. The response to each category is then left up to the determination of the administrator. Categories defined by ContentProtect include: Ads, Adult/Mature, Chat Site, Drugs/Alcohol, Email, Employment/Career, Family Resources, Financial/Stocks, Gambling, Games, Government, Hate/Violence, Health/Medicine, Illegal Activities, Instructional, Intimate Apparel, Kids, Music/Entertainment, News, Personals, Pornography, Religious, Schools/Colleges, Search Engines/Portals, Shopping, Sports, Travel and Work Related. For any category type, the administrator can choose whether the content should be blocked, allowed, or the user warned before proceeding.
Before a Web page is loaded, ContentProtect scans the URL and the page content, including hidden content, to determine if the page should belong to one or more categories. This determination is made via a scoring system.
In the scoring system, categorized objects earn a score value that count toward different categories. The exact value a particular object carries is determined by a combination of the level of offensiveness it invokes and the probability that it is intended for a particular audience.
More importantly, the scoring system also seeks to ensure that objects are categorized according to their context, as well. For example, when ContentProtect encounters the word "breast" on a Web page, it attempts to determine the context in which the word is used. The word "breast", appearing by itself, may add points to the adult/mature category, but if the word "breast" appears in conjunction with the word "cancer", points will be added to the health/medicine category. Some objects also receive a negative number of points in a certain category.
By analyzing the context of a word, incidences of over blocking and under blocking are greatly reduced. In addition, because ContentProtect looks at a wide variety of objects on a page, even pages that contain no text can be properly identified and categorized.
The ContentProtect Engine
The heart of ContentProtect is the Content Engine. This is the mechanism whereby ContentProtect receives requests for Internet objects (a Web page, a chat session, etc.) and analyzes the object to determine the appropriate response. For the example below, we will assume the application is a Web browser and the requested object is a Web page. The Content Engine process flow for this request is shown in the following diagram:
- A user tries to access a Web site.
- The Web site the user tried to access exists in the Override list. It is checked with the user's profile. The Web site is either allowed or block according to user's profile OR The Web site the user tried to access does not exist in the Override list. It is downloaded from the internet
- Then sent to the dynamic analysis engine for analysis.
- The dynamic analysis engine obtains the requested Web site
- The dynamic analysis engine analyzes the content of returned Web site and categorized it.
- The category of the requested Web site is compared with the user's profile
- Again, the Web site is either allowed or blocked according to the user's profile.
ContentProtect contains advanced filtering technology that improves the accuracy and efficacy of the product. Such technology includes:
- Localized control
- Advanced content classification
- Powerful reporting tools
- Time Management
About ContentWatch, Inc.
Based in Salt Lake City, ContentWatch delivers family-safe computing solutions for the home, library, education, government, and small/medium business markets. ContentWatch's mission is to be the world leader in thought and technology by creating Internet management tools and services that provide homes and businesses with a safer, more productive Internet experience through its patent-pending contextual analysis engine. ContentWatch Internet Management solutions are used in over 125 different countries.